Achievements
Achievement in 2018
In 2018, FFO embarked on a pioneering project to investigate the burden of illicit trade in tobacco products, particularly cigarettes. As the first in Pakistan to undertake such a study, we conducted a comprehensive survey of smokers in urban and rural areas of Islamabad, providing valuable insights into the scope and impact of the illicit tobacco trade. The report, released in 2019, shed light on the extent of illicit cigarette trade in the capital city, revealing a significant burden on the economy and public health.